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Events

Saucony Originals (2023)

events, pr  

In March 2023, Saucony Originals launched the new DXN Trainer, one of its icon models originally presented in the Eighties. The event took place in Milan, in Porta Ticinese area. A real newstand had been customized for the occasion with merchandising, props and a special edition of WU magazine with a dedicated hard cover. MCS Media took part on the organization of the event and curated the PR activities.

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